A lot and a lot more ;)


Not Just Another Team, A Family - Crowdfire Story!

#TeamCrowdfire - It's not a team, it's a family.

One fine day when I was thinking of leaving Bangalore I found Crowdfire was hiring and I dropped in my CV. Within 2 hours I got a call which I missed, it was followed by a text message from Nischal asking me when was the right time to talk. I texted back saying “Tomorrow at 10”. At almost 10 I received a call with the most enthusiastic person I was ever going to meet in my life. I had decided JustUnfollow was my future.

Moving from Bangalore to Mumbai was going to be a big step, also the most difficult one. I was about to leave my comfort zone, places I knew, roads I understood and most importantly Appy, going away from her was going to be a nightmare. But I had to move on. 

Nischal: “What kind of a place are you looking for?"
Me: "1BK or even 1RK will do, no one visits me anyways."
Nischal: "Team will want to hangout at your place."

This 1BHK is going to be a cool place. People are going to hangout here. A lot of afterparties are going to happen. The K of this 1BHK is going to be a myth.

Twitter friends stepped forward to help me out. Sunny explained me the map of mumbai, where I would be working and where should I find a house. Shilpa almost found a place a for me!

I’m going to meet them, one day.
The day I left mDhil was tough. I remember how Priya and I could just not stop crying. Oh, I miss Priya. May her soul rest in peace.

Urmila, my friend from TooStep came say good bye. 

Appy and me were both sad. We knew this was gonna be tough on us. She had been there when no one was around. My break-ups, shifting, weekends, the meets, it was all me and her and suddenly it will change. BTW yes I met her on Twitter.

I’m going to come to back to see her soon. She is going to get married and we are going to have blast at the bachelorette.

I came to Mumbai. To my Kaka’s place. I wasn’t sure if it was okay to live there, if I was causing them trouble. But I was accepted. I felt like I was home. Ah, how we struggle in our life for acceptance!

Day 1 at Crowdfire. I wasn’t sure how was it going to be. My first travel in mumbai local was okay. I reached office. It was locked. Sid came immediately once I left a message on Crowdfire WhatsApp group. (I was added to the group a month before I officially became a part of the team). I knew everyone virtually. I had gone through their profiles, knew who worked on what, had interacted with them enough.

Urooj explained me my work and I started working! I had been using the app for years now and was one of the early users you see :)

The welcome and laptop opening ceremony happened on day 3. JD shots! Lunch at BBQ Nation. Whatta fun! 

This team will be my family.
Day 1 at Crowdfire was also the day I was forced to say goodbye to GizmoManiacs (one fine day I got up and I wasn’t a part of it anymore). Another sad thing. Talk about depression! New job, yet to find a home, break-up and the feeling of “I-am-good-for-nothing” attacked me. But I was saved, I was saved by the positive vibes of people at Crowdfire.

I will not give a damn about depression but relationships henceforth will be tricky, very tricky!

I started understanding everyone. Who likes what, who eats what, who works how. Life became smooth. This was just a start of a good phase. There was a lot to be done, a lot to be achieved and a lot to be planned. 

Feb and March passed.

My parents visited me for the first time in 9 years! << Happiness level infinity!

April. Standups became a habit, Counter Strike became a passion, eating with team became a ritual, movie nights became common and fun became a part of life. Bye-bye depression. 

Thyroid got almost under control, Sam’s corner became irregular, blog went for a toss. Life is beautiful.

May. Went for indiblogger meet without Appy, without her my confidence level drops down by a few points. It was awkward. Made new friends. 

I love you That Desi Girl.

Now if you know me you would know how I keep on having these blackouts where I don’t remember certain parts. So it’s good for you :P

Finally I went to Marine Drive for the first time with Ani, KidSid and Shardul. 

Thank you Ani! :)

We were still working on making Crowdfire better. Some serious work was going on.
The best part about working with startups is you get to be your own manager, you get to be a leader, you get to be a pirate. You are expected to come up with ideas and execute them on your own. They have faith in you. 

I still can’t believe they had faith in me. 

Urooj and me did everything. From marketing to growth to content to ideation. We were a small gang. It was cool. 

More people will join the team. The gang will become bigger and we will not be doing all this alone.

As if mumbai rains weren’t enough my apartment got flooded. Short circuit. Power gone. Call Sid for rescue! Team Crowdfire is just a call/message away. 

I love my party hoppers. I love my dinner people. I also love the MUFC group. Them all, I love them all (some a little more than others, I'm human after all).

June. Video ideas. Sketch, script, work, half-way, scrapped. This was a struggle. We did not really know how to go about it.

Debasree will come and take the whole video thing in hands. She is going to shine.

July, August, September, October. Blog, support, Twitter, Facebook. Experiment with reddit, meme maker, using fiverr. Guitar lessons. The unforgettable Vikings happened (now only internal people are allowed to know this).

Birthday came and went. Next time I want cake at midnight! Are you listening?

November, December. New year’s party at Nischal’s place. Now how many of you have partied at CEO’s place on New Year with your whole team? Come on come on, tell me.

I will go home and find out I have Nischal’s AC remote in my pocket. I wouldn’t know how did that happen!

January, February. Rebranding was the mission. Regrouping, listing out things, execution of the plans at it’s best. In between we also completed 5 years of JustUnfollow (Crowdfire). Grand party. Sid ki shaadi, the dance practice

We will be using the same dance as welcome dance for everyone who will join the team from now on.

I also found a new place to live. The view is awesome. I love heights. Housewarming party is still pending.

JustUnfollow is now Crowdfire.

March, April. Things changed. UI changed. This came along with some issues and we had to work them out. Happiness team was at test. But we do not give up. We work things out. We believe in ideas, innovation and creativity. The badass challenge happened. The social meet-up happened. 

Stats by Crowdfire will tell you how we are doing 300% better than in December on Twitter.

May. Good bye to the place which gave us so many memories. We moved to the new HQ. The cool CFHQ! It is awesome. You must visit. The designer meet-up Mumbbbai happened. We will call it successful.

We work hard, we party harder, we support each other, we argue, we question each others decisions. We are the force. We are the pirates. We are building something you wouldn’t want to live without in social space. 

I am just a human with a spark, together we are FIRE, Crowdfire.


Oh Damn I Burnt Myself - Now that’s Igniting!

I was this close to celebrating my safety week because I did not burn myself for one whole year and BAM it happened. I burnt myself. A little. The celebrations were burnt to hell too. I am still cleaning the ashes and I see no absolutely NO phoenix rising anywhere. 

Life is strange. It tests you. It doesn’t let you live a lot of happy moments in a string. Happiness isn’t an infinite loop. There is no deadlock, there is no sine wave too. There is a very different graph. A different graph for each one of us. 

The reality is you are gonna meet a lot of fake friends, a hell lot of love yous which mean nothing are gonna be exchanged (Let’s say they did mean something in that moment), there are gonna be celebrations and dances and sweet songs which might fail to convert into memories. You will get burnt at some point or the other. You and you alone will have to clean the ashes. No ash trays will come at rescue. 

At the some time there would be some good friends, some genuine love, some small celebrations, crazy dances and way out of note songs. That’s what is life for. The ashes don’t matter. The burns get healed and leave a scar. A scar that will remind you that you survived. You lived and you lived well.

Fallen flat on my ass a million times but haven’t learned a thing.” she said. 

You had courage to get up and try again. You’re brave. You are living. That is what counts.

Life was never about not getting burnt. It’s not about being a phoenix.It’s about being YOU. Being this being who doesn’t give up, who ignites, who sparkles and who doesn’t use fancy words to describe it but just feels it, lives it. (Ah, that would be me, I know NO fancy words.)

If you get burnt, don’t worry you’ll heal.

You’ll heal my friend.

Life is beautiful!

Btw I'm a honeybee.


My glass is half full!

Do you know what date is it? 29th Dec! There have been years of my life when I’ve not just waited for this date but have prepared for it. I’m not sure if I’m glad that I’m not doing it this year or I’m sad. Yes it’s someone’s birthday.

Anyways, a friend once told me Sam every time you look at the glass half empty I’ll tell you on your face “YOU’RE SEEING THE GLASS HALF EMPTY”. So I’ve decided I’ll not just see glass half full, I’ll go ahead and add some Old Monk to it!

There is a very good chance that this one is my last blog post of 2014 and so it’s a little bit of happy throwback time. 


Right now I’m on my bed with Trudi and Smafu on my side. I’m wearing my awesome new specs and am kind of admiring my cool new tattoo. Before this I was watching The Vampire Dairies and God Ian Somerhalder is so damn hot (I’ve a friend who has promised he’ll look hotter than Ian, let’s see). So what do I mean by telling you all this? Ah just wanted to let you know that I’m chilling without giving a second effing thought about dinner. I had tea, who cares what am I gonna eat beeches. (Am I suppose to mind my language?). Dude! I donna and I don’t give a damn.

If I was to narrate my mostly sad story I would have types like 500 words in no time but now that I’m trying to focus on happy I am really not sure. So let me share with you 5 lines I believe in and leave you with a really really cool Rap War (Elsa is totally AWESOME).

  1. Life is beautiful.
  2. Magical things grow out of unlikely beginnings.
  3. Everything that you see, hear, read, feel or get in touch with has impact on you which is always greater than zero.
  4. It’s not just about the heights you reach, but the way you understand the depth.
  5. Smile, because that’s what makes the world a little brighter.

By the way my Youtube is doing good, if you still haven’t checked it out please do :)

Enjoy the Rap ;)

Who needs a man to save and kiss ya?!
I savvy and single and so independent...

You're one ditzy princess, I'm m*$(@%Y Queen!!

P.S.: Now that I don't have anyone to click my pics, this has been a year of selfies and you know what I'm awesome at that. Buy me "Selfie Queen" wala phone cover will ya? Nope. I'll buy it myself :D

Cheers to beautiful life!!


We move on, do we?

I looked into the mirror and I saw something I did not like. I kept on staring and wondering, who is she? It’s you idiot! It’s you!! Mind answered. 

What have I become? What has time done to me? What have I done to “ME”?

I’m not just 12kg heavier in looks but my heart probably is way more heavy. I’ve been trying not to think about it but then again how can I not. They say what happened in past should not affect your present and your future but what they forget is that it actually defines you, shapes you and makes you “YOU”.

I know break-ups, relationships and all of it are touchy topics. I also know opening up about it will mean I’ll subject myself to a lot of questions and a lot of judgements which may or may not have a bright side but nonetheless I’ve decided to go ahead.

Most of the girls dream of a knight in shinning armour. My dream was simple. I wasn’t waiting for a knight. It was going to be just a guy in white shirt walking with me hand in hand on the silver sand with the music of sea and the beautiful moonlight. I did not want a ring. He just had to say will you be mine “Forever and for-always”? My eyes would twinkle and I would say yes, yes YES! Yup, no knight in shining armour.

There have been guys in my life but this one in particular was someone I thought I’ll spend rest of my life with. We met. We kept on meeting. We were spending a lot of time together. We did not confess anything then. I left the place. We were in touch on phone. That is when I told myself, “This is it, he is the one”. I packed my bags. I was gonna be with him. I came to an unknown city. Trust me, I come from a relatively small town called Porbander and coming to Bangalore without even knowing where would I live was either very brave or very stupid. As they say there is a fine line between brave and stupid :)

Yup, we had a jar in which there were all the good memories of 2011!
Bangalore.. hmmm… The start wasn’t that great. But then he came and things changed. My world became different. My world was now a human being. Yes, I did let him become my “World”. I shouldn’t have done that. We lived in a world of our own. There was me-made food, good times, not-much-of-drinking, no-smoking, tv, more food and not-a-very-social life. Something was going wrong. Something was going extremely wrong. 

Infact we did!
Fights? I don’t know when did that start. I remember how did that start. I can’t explain what heights did it reach. Our once a happy life was changing and we did not even know why? 

The ones say heartbreaks are more painful than broken legs or broken back I would want to question them. 

I’m a scorpion. I tend to get angry. A lot. Does my anger have limits? I don’t know. Ask the marks of nails I’ve left on his shoulder or his wrist. Does his anger have limits? Ask my chronic back pain, my retina which has a tear or my thigh which has a purple-blue-red-black mark for weeks and which was has like 10cm diameter. I know I hurt him in ways which no power in the world can heal and I also know I’ve been hurt way too much to love someone wholeheartedly. When I look at someone and think of caring for him the picture of my bleeding nose stops me and ask me, “Really?”. There there there goes the answer, “You could try!”. Not really.

I’ve always been good at getting gifts. After turning the whole world upside down on his birthday (He did the same for me and I always acted not-so-happy no matter what he did) something happened on 31st which made me think. 

From we went from “I am such a mess even at my best, I’m better with you!” to “you’re better without me!”

Things changed. All of a sudden I had nothing to look upto, no one to care for and no one who would care about me in that way. 

We both realise things went wrong. We don’t know how. We don’t know when. 

I still remember when I said I’ll leave and he said, “ leave day the day after because I have a party tomorrow.”

I still remember him downloading Truecaller as I said my final goodbye.

I still remember him saying, “See you later” when my heart was crying, screaming that “Don’t let me go! Stop me!” and let me go. 

That’s when I became “Blank”. It’s not just my counterstrike alias. I actually am blank about what happened, blank about whats happening, blank about what am I feeling.

We dreamt of a small wedding, white gown, awesome music and good food. We dreamt of watching Red Devils at Old Trafford. We dreamt of a happy life. We dreamt.

Dreams, silly!

This too shall pass?


The Awesome Men At JustUnfollow - An almost heartfelt note!

I thought I'll write this post before we grow in number!

*hums* Men, men, men, men, manly men men men! 

Today I shared:

Boys speak, but gentleman acts!

Salman designed this one :)

So they say they bear a year-full of torture and claim to be unknown to this wonderful day called “International Men’s Day”! Hahaha I know they are right in many ways even though a lot of us would have points against it. We celebrate this day to address some important things like men's and boys' health, improving gender relations, promoting gender equality, and highlighting positive male role models (That’s what wikipedia says).

So this one is for all the men at my work (Yes it’s their day and I’m being nice ;))
Let me tell you something about all of them (I’ll stick to the good part, of course)
I was gonna be biased but chose a better way out. Lets go alphabetic with there CounterStrike alias or real life nicknames in brackets :)

Aaqib (Aqu):  Newwww. I dont really know him much but seems like a super quiet one. If you’re my height you’ll need a short ladder to talk to him eye to eye.

Ahmed: Newerrrrr. Looks like a fresher but works like a pro (Which he is). 

Anirudh (Ani- Freespirit): Smart ideas, intellectual talks, different yet amazing sense of humour, love for food and even moooooreeee love for toys (might kill me for calling them mere toys) it’s him. He doesn’t talk much, but when he does you’ll be amazed.

Chetan (Nickname): The leader. #TeamBackEnd #WalkGroup #ScienceJustUnfollow. If you love arguing and have logic this is the guy you need to talk with. Also JustUnfollow Hootsuite app is his baby!

Deepak (Deepak365): He is better365 too! Our daily source of inspiration. Positive, smart, hardworking and full of all those good qualities. You’ll feel those positive vibes when you are around him :)

Devrishi (Dev/Bizz): Being friends with him came super naturally. #NoFilter. You’ll see some good things happening at SuperResumeBuilder, that’s Dev Effect. Plus he plays awesome gaane (<<My personal opinion)

Faisal (The One): He is superrrrrrr. Super animate. I presume his team will win every game of dumb-charades ;) Ye hai super ka SuperResumeBuilder, build your CV on your phone!

Farhan (Tartan): Though he renamed himself as Jhinga laa laa, we are gonna call him Tartan! Super young and talented and enthusiastic and simply awesome. Our Instagram superstar!

Karan (Phoenix): Curry, Karma whatever you call him he will answer because “That is how he rolls”. He apparently is the next instagram superstar ;)

Nischal (Zero): Talks. Talks. Talks. That was my first impression. Ofcourse he is genius (I am saying this because I really am not gonna deny the facts today). When I started playing counterstrike my sole aim was to kill Zero. One day he dreams to play guitar in front of 500 people (that would be Team JustUnfollow

Nishant (Nobody): I can’t write anything here because you see I’m writing good things ;) He is Nobody.

Rajneesh: Raj, naam to suna hi hoga! I would never forget the day he came to the office for the first time. We all were so engrossed in playing counterstrike that I don’t even know if anyone payed attention to what he was saying. Responsible is the word.

Salman (Infinity): Young designer. Health enthusiast. I like his designs and so do our followers. Might be the reason of me losing weight, hell he makes me run so much :)

Sameer (Now father of two/Peter): The fun guy. The guy responsible for many good things in our app. If you can make him give you a treat I will bow down to you, thrice!

Shardul (Silencer Only): Delight is in details. The big time Apple fan. Sweet guru guy who is super passionate about his work!

Shobhit (Boxodi): I’ve said this before and I’ll say this again I absolutely adore him and his sense of humour. Full of enthusiasm and ideas he has this spark which makes him HIM. Plus he owns inkmat :)

Shyamal: I’m yet to know him. He too is full of ideas. Let’s see how it goes, right?

Siddarth (KidSid): Amazing sense of humour. Lives in his own world. Loves what he does. Super serious about his work. Yet another Apple fan. He has ability to become “Party ki shaan”.

Siddharth (Sid): The real Sid believes in doing things 10X better, 20X faster and make stuff 200X awesome. Yes that is him. You can feel the high energy when you talk to him. Before I forget to mention, super helpful!

Don't kill me for this pic!

Sudhagar (Shot): Straightforward. Red Devil. I don’t know if he is naturally funny or I tend to just laugh at random things he says. This guy refers to himself in third person.

Vinit (Neo): Ummm yeah I knew people at JU but this one happens to be my first “Friend” here. A little different, a lot serious about his work, has not so secret life and has mastered counterstrike in a very short time. 

When I left Bangalore and decided to come here I wasn’t sure how will it be and how would I feel being a part of this team which was male dominated (Yeah I came from mDhil where women ruled). But I feel so at home here that my smile keeps on widening and laughter is just getting louder and louder. I’m getting better at CounterStrike, Salman has made me his “football” target and I’m sure I’m gonna loose a lot of weight. 

Everyone here is super special in some way or the other. One of these says I use the L word a lot that it doesn’t mean anything but well it does and I love them all!

Edited: Adding more heroes :) 

It’s been quite some time since we played CS and well not everyone plays you see :) Anyways I decided to continue with my “Awesome men at JU” and am adding the new ones who’ve recently joined!

Narendra: I really, really thought he is the quite one. Was I right? NO. This one has claimed his place as frontend God who gives ashirwad. 

Bilal: This one is super hardworking. Basically he loves working. He would rather work than waste his time. Getting where am I getting? 

Harsh: If you're not okay with this pic, you can't help it I'm not gonna change it or something :D

Harsh (Inferno): Friend. I did not even know why was he hired (don’t kill me!) but I’m glad he was. You know right, I’ve say only good things. Motivated. Self-driven. Enthusiastic. Foodie like me. The one who’ll choose aloo paratha over poha (if you know what I mean).

Parth: This one plays CS but hasn’t played it with us yet. Red-devil (I love your blue MUFC jacket).Master of joints (No?). Btw he is also the biker guy (see there are so many things I love:)).

A couple more have joined recently but well, I dunno them yet so it'll take some time till the next edit :)